Axalta Expert Discusses How to Win in the Modern Competitive Marketplace

Axalta's Steve Trapp presented
"Selling and Marketing in an Increasingly Competitive Marketplace" at SEMA

Steve Trapp, North America Services Manager at Axalta Coating Systems, addressed industry professionals at the recent Specialty Equipment Market Association (SEMA) tradeshow at the Las Vegas Convention Center in Las Vegas, Nevada.  Trapp’s presentation titled, Selling and Marketing in an Increasingly Competitive Marketplace, was part of the Society of Collision Repair Specialists’ (SCRS) Repairer Driven Education series, which featured SCRS-selected courses that focused on issues relevant to today’s collision repair professionals.

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Axalta Shines with New Artist Signature Series at the 2016 SEMA Show

The collection, called Cromax® Mobsteel Midnight CFX™ Candy Colors, is a vibrant set of custom colors designed by Mobsteel® and Axalta color designers.

 

Cast and crew from Mobsteel

 Glen Mills, PA – November 18, 2016:  Axalta Coating Systems, a leading global supplier of liquid and powder coatings, launched its latest Artist Signature Series of custom refinish colors at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nevada.  The collection called, Axalta Artist Signature Series – Cromax^® Mobsteel Midnight CFX^™ Candy Colors, is a vibrant set of custom colors designed by Mobsteel^® and Axalta color designers.

Mobsteel owner Adam Genei, artist Ron Coan, and the rest of the team from Mobsteel, a design / build car company that manufactures aftermarket products and builds custom cars, and subject of a popular NBCSN show of the same name, joined Axalta's Mike Carr, President of Axalta's business in North America and Harry Christman, Cromax Brand Manager, to launch the new color collection at Axalta's Engineered for Speed booth.

 

Cromax® Mobsteel Midnight CFX™ Candy Colors

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Axalta’s Color of the Year – Brilliant Blue – Makes a Splash at SEMA

Custom Shop Owner Featured as a Guest Blogger on Axalta’s Color Block Blog

1934 Ford Coupe painted with
Axalta's Spies Hecker Permacron Magic Sparkle Effect

Axalta Coating Systems’ North American Automotive Color of the Year 2016, Brilliant Blue, made a splash at the recent Specialty Equipment Market Association (SEMA) automotive aftermarket tradeshow in Las Vegas, Nevada.  The dazzling color was prominently featured on Mark Stewart’s 1934 Ford Coupe in Axalta’s Engineered for Speed booth.

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Iconic Car from American Graffiti Gets a Facelift with Axalta Paint

1958 Impala from the film restored with Axalta's ChromaPremier paint

1958 Impala from the film, "American Graffiti"

Axalta Coating Systems  brings the classic 58’ Impala from the movie American Graffiti back to its original glamour with its ChromaPremier^® paint.  The solventborne base coat is formulated to make coverage fast, and easy with a smooth finish.  

Axalta, a leading global supplier of liquid and powder coatings, revealed the recently restored car at its Engineered for Speed booth at SEMA 2016 aftermarket tradeshow at the Las Vegas Convention Center.  Ray Evernham – TV show host and three-time NASCAR_®  champion crew chief, along with award-winning actress from the American Graffiti film, Candy Clark, helped Axalta executives unveil the car during a press conference.

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Jeff Gordon Promotes Axalta’s New Powder Coating Learning and Development Center

Jeff Gordon speaks at FABTECH 2016 in Las Vegas.

Four-time NASCAR_® Cup Series champion and Axalta Global Business Advisor, Jeff Gordon, discusses Axalta’s new Powder Coating Learning and Development Center at FABTECH 2016 at booth #C48019 at 1:00 PT on November 16, 2016 at the Las Vegas Convention Center in Las Vegas, Nevada.  

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Axalta Will Thrill Customers with Color and Quality at Amusement Park Conference

Axalta highlights liquid and powder coatings at
International Association of Amusement Park and Attractions
conference

Glen Mills, PA – November 14, 2016: Axalta Coating Systems, a leading global supplier of liquid and powder coatings celebrating its 150th anniversary in the coatings industry, will feature its premium line of liquid and powder coatings at the International Association of Amusement Park and Attractions (IAAPA) conference at the Orange County Convention Center, in Orlando, Florida on November 15-18.

Read the full news release.
Learn more about Axalta Powder Coatings.