Monday, December 5, 2016

Axalta Introduces New, High Temperature Protective Internal Pipe Coatings

Two new high temperature, corrosion-resistant internal pipe coatings to Axalta's Nap-Gard Functional Coatings collection
 
Nap-Gard Functional Coatings
 Axalta Coating Systems, a leading global supplier of liquid and powder coatings, is pleased to introduce two new high temperature, corrosion-resistant internal pipe coatings to its Nap-Gard® Functional Coatings collection.  The new Nap-Gard 7-0017HT and 7-0017VHT Black Beauty FBE products are thermosetting epoxy powders designed to provide excellent chemical resistance when operating in temperatures up to 200oC (392oF).
 
Learn more about Axalta Powder Coatings.

Monday, November 28, 2016

Axalta Expert Discusses How to Win in the Modern Competitive Marketplace

Axalta's Steve Trapp presented
"Selling and Marketing in an Increasingly Competitive Marketplace" at SEMA
Steve Trapp, North America Services Manager at Axalta Coating Systems, addressed industry professionals at the recent Specialty Equipment Market Association (SEMA) tradeshow at the Las Vegas Convention Center in Las Vegas, Nevada.  Trapp’s presentation titled, Selling and Marketing in an Increasingly Competitive Marketplace, was part of the Society of Collision Repair Specialists’ (SCRS) Repairer Driven Education series, which featured SCRS-selected courses that focused on issues relevant to today’s collision repair professionals.

Read the full news release.

Tuesday, November 22, 2016

Axalta Shines with New Artist Signature Series at the 2016 SEMA Show

The collection, called Cromax® Mobsteel Midnight CFX™ Candy Colors, is a vibrant set of custom colors designed by Mobsteel® and Axalta color designers.
 
Cast and crew from Mobsteel
 Glen Mills, PA – November 18, 2016:  Axalta Coating Systems, a leading global supplier of liquid and powder coatings, launched its latest Artist Signature Series of custom refinish colors at the annual Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas, Nevada.  The collection called, Axalta Artist Signature Series – Cromax® Mobsteel Midnight CFX Candy Colors, is a vibrant set of custom colors designed by Mobsteel® and Axalta color designers.

Mobsteel owner Adam Genei, artist Ron Coan, and the rest of the team from Mobsteel, a design / build car company that manufactures aftermarket products and builds custom cars, and subject of a popular NBCSN show of the same name, joined Axalta's Mike Carr, President of Axalta's business in North America and Harry Christman, Cromax Brand Manager, to launch the new color collection at Axalta's Engineered for Speed booth.
 
Cromax® Mobsteel Midnight CFX™ Candy Colors
Learn more about Axalta Powder Coatings.

Axalta’s Color of the Year – Brilliant Blue – Makes a Splash at SEMA

Custom Shop Owner Featured as a Guest Blogger on Axalta’s Color Block Blog

1934 Ford Coupe painted with
Axalta's Spies Hecker Permacron Magic Sparkle Effect
Axalta Coating Systems’ North American Automotive Color of the Year 2016, Brilliant Blue, made a splash at the recent Specialty Equipment Market Association (SEMA) automotive aftermarket tradeshow in Las Vegas, Nevada.  The dazzling color was prominently featured on Mark Stewart’s 1934 Ford Coupe in Axalta’s Engineered for Speed booth.

Read the full news release.
Learn more about Axalta Powder Coatings.

Monday, November 21, 2016

Iconic Car from American Graffiti Gets a Facelift with Axalta Paint

1958 Impala from the film restored with Axalta's ChromaPremier paint

1958 Impala from the film, "American Graffiti"
Axalta Coating Systems  brings the classic 58’ Impala from the movie American Graffiti back to its original glamour with its ChromaPremier® paint.  The solventborne base coat is formulated to make coverage fast, and easy with a smooth finish.  

Axalta, a leading global supplier of liquid and powder coatings, revealed the recently restored car at its Engineered for Speed booth at SEMA 2016 aftermarket tradeshow at the Las Vegas Convention Center.  Ray Evernham – TV show host and three-time NASCAR®  champion crew chief, along with award-winning actress from the American Graffiti film, Candy Clark, helped Axalta executives unveil the car during a press conference.

Read the full news release.
Learn more about Axalta Powder Coating

Friday, November 18, 2016

Jeff Gordon Promotes Axalta’s New Powder Coating Learning and Development Center

Jeff Gordon speaks at FABTECH 2016 in Las Vegas.
Four-time NASCAR® Cup Series champion and Axalta Global Business Advisor, Jeff Gordon, discusses Axalta’s new Powder Coating Learning and Development Center at FABTECH 2016 at booth #C48019 at 1:00 PT on November 16, 2016 at the Las Vegas Convention Center in Las Vegas, Nevada.  

Read the full news release.
Learn more about Axalta Powder Coating.

Thursday, November 17, 2016

Axalta Will Thrill Customers with Color and Quality at Amusement Park Conference

Axalta highlights liquid and powder coatings at
International Association of Amusement Park and Attractions
conference
Glen Mills, PA – November 14, 2016: Axalta Coating Systems, a leading global supplier of liquid and powder coatings celebrating its 150th anniversary in the coatings industry, will feature its premium line of liquid and powder coatings at the International Association of Amusement Park and Attractions (IAAPA) conference at the Orange County Convention Center, in Orlando, Florida on November 15-18.

Read the full news release.
Learn more about Axalta Powder Coatings.

Tuesday, October 18, 2016

Axalta Coating Systems Debuts New Alesta Illusion Powder Coatings During Auction of Restored Pedal Car

Axalta to Auction Powder-coated, 1950s Pedal Car Using New Alesta Illusion Peerless Pink
Add caption
Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has found a unique way to debut its new line of Alesta® Illusion powder coatings while giving back to the community. Axalta’s soon-to-be released Peerless Pink powder coating, from its new Alesta Illusion line of coatings, covers a fully restored 1950s pedal car that will be auctioned on October 28, 2016 at Axalta’s new powder coating Learning and Development center in Houston, Texas to benefit the Susan G. Komen breast cancer foundation.

Learn more about Axalta Powder Coatings.

Thursday, September 22, 2016

Axalta Heads South to Cruise the Coast of Mississippi

Rudy Laris, Jr.'s 1955 Chevrolet Bel Air
painted with Axalta's ChromaPremier Pro paint
Axalta Coating Systems, a leading global supplier of liquid and powder coatings, will attend the 20th anniversary Cruisin’ The Coast® festival held in Mississippi October 2-9. Organized in 1996 to celebrate antique, classic, and hot rod vehicles, as well as nostalgic music, the festival has since grown into “America’s largest block party.”  Car enthusiasts will travel to the Mississippi Gulf Coast to showcase their vehicles and cruise the 30-mile stretch of beachside highway with stops in Bay St. Louis, Biloxi, D’Iberville, Gulfport, Pass Christian and Ocean Springs.

Learn more about Axalta Powder Coatings.
Read the full news release.

Tuesday, September 13, 2016

Axalta to Award “Best in Blue” Honor at Hagley Car Show

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, will present a “Best in Blue” award to one automobile owner in commemoration of its North American Automotive Color of the Year 2016–Brilliant Blue at the Hagley Car Show in Wilmington, Delaware.

Learn more about Axalta Powder Coatings.
Read the full news release.

Friday, September 9, 2016

Axalta Honored by Senator Tim Kaine, Virginia Governor, Congressmen and More

Elected Officials Recognize Axalta’s 150th Anniversary, 35th Year in Virginia and Impact on the Community 

On Labor Day, Axalta Coating Systems, a leading global supplier of liquid and powder coatings, celebrated 35 years of operations at its Front Royal Virginia manufacturing plant with a program, festivities, tours and barbecue for employees, their families, and local dignitaries. Front Royal’s celebration also coincides with Axalta’s 150th anniversary.

Learn more about Axalta Powder Coating.
Read the full news release.

Thursday, September 1, 2016

Axalta Employees’ Back-to-School Drive Helps Thousands of Philadelphia-area Students

Families wait in line in Chester, PA at City Team's Backpack Day
to receive backpacks filled with school supplies
With thousands of children on their way back to school, many without basic tools such as pens, pencils and notebooks, employees of Axalta Coating Systems (NYSE:  AXTA), a leading global supplier of liquid and powder coatings, organized a school supply drive at Axalta’s North American headquarters in Glen Mills, Pennsylvania. The drive took place over a three-week period in July and August. Employees donated hundreds of items including notebooks, rulers, calculators and more.

Learn more about Axalta Powder Coatings.
Read the full news release.

Wednesday, August 17, 2016

Axalta North America Launches Refinish Sustainable Star Awards

Axalta Coating Systems' Sustainable Star Award
Individuals and businesses are increasingly taking responsibility to help preserve our future. Recognizing good stewardship is an essential part of the equation. Today, Axalta Coating Systems, a leading global supplier of liquid and powder coatings, launched the Axalta Sustainable Star Awards program for body shops who use sustainable practices. The contest runs until 11:59 p.m. on November 15, 2016.

Learn more about Axalta Powder Coatings.
Read the full news release.

Friday, August 5, 2016

Axalta to Display Its Brilliance at the Danchuk Tri-Five Nationals

The Largest Celebration Ever of the Tri-Five Chevrolets Comes to Bowling Green

The American Tri-Five Association will hold its second annual celebration of the iconic Tri-Five (1955, 1956 and 1957) Chevrolets, on August 12-13 at the Beech Bend Raceway in Bowling Green, Kentucky.  Axalta Coating Systems, a leading global supplier of liquid and powder coatings, will showcase Jerry and Lorrie Jacobs' 1957 Chevrolet Bel Air at the event. 


Read the full news release.

Thursday, July 21, 2016

Axalta Coating Systems Receives Worthington Industries 2015 Certified Supplier Award

Axalta Earns Award for Eighth Consecutive Year

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, was recognized as a certified supplier for the eighth consecutive time by Worthington Industries at their recent supplier event in Columbus, Ohio.  The award recognizes Axalta’s tough, durable and environmentally responsible coatings in conjunction with excellent service and support to Worthington Industries in 2015.

Read the full news release.

Tuesday, July 12, 2016

Axalta Coating Systems Supports SkillsUSA National Leadership and Skills Conference

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, was a proud supporter of SkillsUSA’s 52nd Annual National Leadership and Skills Conference (NLSC) in Louisville, Kentucky from June 20 - 24, 2016.  The Partnership provided support to the event’s Automotive Refinishing Technology Contest that contributes to SkillsUSA’s mission to improve the quality of America’s skilled workforce through a structured program of citizenship, leadership, employability, technical and professional skills training.

Learn more about Axalta Powder Coatings.
Read the full news release.

Friday, July 8, 2016

Axalta Announces Commercial Transportation Business Council Symposium

Meeting for all Transportation Council Members and call for new members

Axalta Commercial Transportation Business Council Symposium
Axalta Coating Systems will hold its second Business Council Symposium at the Anaheim Marriott in Anaheim, California on August 12–13 for commercial shop owners. Axalta, a leading global supplier of liquid and powder coatings, has strategically scheduled the meeting to allow attendees to also participate in commercial transportation-focused education seminars that will be led by the International Autobody Congress Exposition (NACE) on August 9-13 at the Anaheim Convention Center.

Learn more about Axalta Powder Coatings.
Read the full news release.

Thursday, July 7, 2016

Body Shop Painters - Get the Credit You Deserve

Earn a Master Refinish Certification from Axalta

Axalta launches Master Refinish Certification.
Axalta Coating Systems, a leading global supplier of liquid and powder coatings, has launched a Master Refinish Certification program as part of its Learning and Development offering in North America.  The Master Refinish Certification program provides a path for refinish customers to advance skills and abilities from industry standard to expert through four educational stages.  Students can earn the Master Refinish Certification using Axalta’s refinish brands, including Cromax®, Spies Hecker® and Standox®

Learn more about Axalta Powder Coatings.

Wednesday, July 6, 2016

Axalta Hits the Road on the Rev’n Rods & Heartland Music Tour

Six Cities, Six Days, Six Car Shows and Six Concerts to Make for an Unforgettable Summer

Axalta Coating Systems will participate in the inaugural Rev’n Rods & Heartland Music Tour. Join Axalta in six cities for six days of the hottest rides, the coolest cars and the brightest stars! The event kicks off in Nashville, Tennessee on Sunday, July 17 with daily stops in Southaven, Mississippi; Cape Girardeau, Missouri; Bowling Green, Kentucky; and Bean Blossom, Indiana before the final stop in Indianapolis, Indiana on July 22, 2016.

Learn more about Axalta Powder Coatings.
Read the full news release.

Tuesday, July 5, 2016

Axalta to Bring Chrome, Color and Classics to Columbus

Axalta to Showcase Automotive Art Created With Its Brilliant Paints

Joe Hall’s 1966 Chevrolet C-10 shortbed pickup truck
painted with Axalta’s Spies Hecker® basecoat.
Are you ready for one of the hottest hot rod shows in the Midwest?  The Goodguys 19th PPG Nationals will turn up the heat at the Ohio Expo Center in Columbus, Ohio, on July 8-10.  Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, will support this show as well as several other custom car shows across the country this year.  Axalta will be in Columbus with Paul Quinn of Design Brilliance, who will faux paint chrome moldings on Joe Hall’s 1966 Chevrolet C-10 short bed pickup truck that was painted with Axalta’s Spies Hecker® basecoat.

Learn more about Axalta Powder Coatings.

Thursday, June 30, 2016

Axalta Coating Systems Supports 2016 EyesOn Design Summer Activities

Axalta Coating Systems, a leading global supplier of liquid and powder coatings, played a major role in the EyesOn Design program that took place June 17-19, 2016 at prominent southeast Michigan venues.  EyesOn Design is an annual benefit supporting the visual research program at Henry Ford Health System’s Detroit Institute of Ophthalmology (DIO).

During EyesOn Design events, Axalta displayed the No. 88 Axalta/University of Michigan Chevrolet SS racecar that Dale Earnhardt Jr. will drive in August during the Pure Michigan 400 at Michigan International Speedway.

Learn more about Axalta Powder Coatings.
Read the full news release.

Wednesday, June 29, 2016

Axalta Racing’s Solar Flare Paint Scheme to Heat Up Sonoma

Axalta Coating Systems  is excited to return to the racetrack with its “Solar Flare” paint scheme.  Axalta’s radiant paint will shine on the No. 88 Axalta Chevrolet SS driven by Dale Earnhardt Jr. on June 26, 2016 at Sonoma Raceway.

Read the full news release.
Learn more about Axalta Powder Coatings.

Tuesday, June 28, 2016

Axalta Participates in National 4-H Leadership Conference

Axalta mentors selected to attend the Leadership Washington Focus development program

Axalta employees mentor 4-H Leadership Conference participants.
Axalta employees at the company’s Mount Clemens manufacturing plant have been making a difference in the lives of local youth for many years by serving as mentors.  This summer, these mentors will support local youth in a new learning experience as, together, they attend 4-H Leadership Washington Focus...

Learn more about Axalta Powder Coatings.

Wednesday, June 15, 2016

Axalta to Host Mike & Friends Collision Repair Industry Event in Chicago

Event Expands to the Midwest

Mike Anderson
Education and preparation are often thought of as the keys to success.  If you want to be the best, you have to work hard and continue to perfect your craft.  Axalta Coating Systems is offering an opportunity to do just that with the launch of Mike & Friends.  The auto body repair seminar will take place in Chicago, Illinois on June 17 and 18.  Mike & Friends is part of a series designed by automotive industry expert Mike Anderson, President of Collision Advice.  The inaugural meeting was held last year in Atlanta, Georgia.  The event promises to be an engaging experience that will provide attendees with the opportunity to learn from industry experts. 

Learn more about Axalta Powder Coatings

Tuesday, June 14, 2016

Axalta to Celebrate 150th Anniversary at “We Paint Winners” 400 at Pocono Raceway

Dale Earnhardt Jr. to race in the No. 88 Axalta Chevrolet SS
at the Axalta "We Paint Winners" 400 at Pocono Raceway.
Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, is the title sponsor for the second consecutive year at this Sunday’s NASCAR® Sprint Cup Series race at Pocono Raceway.  The Axalta “We Paint Winners” 400 will air live on Fox Sports 1 on Sunday, June 5, at 1 p.m. EDT.

Read the full article.
Learn more about Axalta Powder Coatings.

Monday, June 13, 2016

Axalta Is Revved Up and Headed to Bowling Green

Axalta to Showcase Automotive Art Created With Its Brilliant Paints

Axalta will be at the 14th Annual Holley National Hot Rod Reunion
 with Mickey Smith's all-numbers-matching, one-owner,
340 cubic inches, automatic 1973 Dodge Dart Sport
 painted with Axalta's Nason Ful-Base basecoat.
Are you revved up for one of the hottest hot rod shows in the Midwest?  The 14th Annual Holley National Hot Rod Reunion®, presented by AAA Insurance, will bring the heat to the Beech Bend Raceway in Bowling Green, Kentucky, on June 16–18.

Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, will support this show as well as several other custom car shows across the country this year.  Axalta will be in Bowling Green with Mickey Smith’s all-numbers-matching, one-owner, 340 cubic inches, automatic 1973 Dodge Dart Sport painted with Axalta’s Nason® Ful-Base® basecoat.

Read the full article.
Learn more about Axalta Powder Coatings.

Wednesday, June 1, 2016

Axalta Partners With Ray Evernham to Preserve Iconic “American Graffiti” 1958 Chevrolet Impala

For TV host and former NASCAR® champion crew chief, Ray Evernham, the featured car in the movie, American Graffiti, is the holy grail of hot rods – a car that inspired his life-long passion for cars, rock and roll, and the American car culture. Now, after pursuing the car for most of his adult life and finally acquiring it, he faces an even bigger challenge – preserving it for the enjoyment of generations to come.

Read the full article.
Learn more about Axalta Powder Coating.

Thursday, May 26, 2016

Axalta’s Customer Business Councils Deliver

Key takeaways include trifecta of thought leadership, networking and awards

Nearly 200 of Axalta’s collision repair customers from states across the U.S. gathered together to learn from subject matter experts on a variety of industry topics including hiring, technology and performance on May 19-21 in Chicago, Illinois.  Automotive expert Mike Anderson – Owner of CollisionAdvice, led the combined Business Council symposium and presented on “auditing with technology.”

Learn more about Axalta Powder Coating.

Wednesday, May 25, 2016

Axalta Advances Its Color Technology

Color Experts Produce State-of-the-Art Fan Decks

Paint chips are small samples of color, each different, some with subtle variations that are often unnoticed until held side-by-side.  To the untrained eye, it is hard to believe that a vehicle painted in silver, red or even the most basic black or white can have so many variations.  Fan decks, a traditional color tool comprised of a series of related paint chips, highlight these slight differences by creating an array of color in one tool.

Learn more about Axalta Powder Coatings.

Wednesday, May 18, 2016

Axalta Coating Systems’ Color Marketing Manager Shares Key Insights at 2016 Paint, Body and Equipment Specialists Conference

Dan Benton, Axalta Coating Systems’ Color Marketing Manager, participated in a panel discussion at Auto Care Association’s 2016 Paint, Body and Equipment Specialists (PBES) conference last week in Denver, Colorado.  Benton shared his perspectives during a session titled, Trends and Challenges of OEMs Specialty Coatings.  During the event, hundreds of PBES professionals including distributors and manufacturers collaborated to identify and define challenges and share perspectives on a variety of topics like color match, styling and refinish repair techniques.

Read the full article.
Learn more about Axalta Powder Coatings.

Friday, May 13, 2016

Axalta Helps Prepare Students for Future Opportunities at Youth Leadership Academy

Sophomores from high schools across Delaware County engaged with Axalta Coating Systems (NYSE:  AXTA) and other local businesses, government, community and media leaders at the eighth annual Youth Leadership Academy (YLA) May 9 – 11 at the Penn State Brandywine campus to help pave the way for these students to pursue future leadership opportunities.  This program, sponsored by the Youth Council of the Delaware County Workforce Development Board and the Foundation of the Delaware County Chamber of Commerce, is for outstanding high school students who have an interest in issues that impact the future of the community and the county.

Read the full article.
Learn more about Axalta Powder Coatings.

Wednesday, May 4, 2016

Revving Up for Summer…Axalta Cruises Into Ocean City

Axalta to Showcase Automotive Art Created With Its Brilliant Paints

Are you revving up for summer?  One of the hottest hot rod shows on the East Coast, the 26th Annual Cruisin’ Ocean City, will bring the heat to Ocean City, Maryland, on May 19–22.  Axalta Coating Systems, a leading global manufacturer of liquid and powder coatings, will support this show as well as several other custom car shows across the country this year.  Axalta will be in Ocean City with Paul Quinn of Design Brilliance, who will pinstripe a truly exceptional hot rod: a 1932 Ford Roadster painted in 1956 Thunderbird Peacock Blue with Axalta’s Cromax® ChromaPremier® basecoat.  The car, owned by Bill Towers of Milford, Delaware, was selected as Detroit Autorama’s Painless Performance/STREET RODDER Top 100 winner.

Learn more about Axalta Powder Coatings.